When a customer is concerned about a Low Response, be sure to look over their campaign and ask these questions to see if you can help!

1. Look over ESB products to see if there were any calls on CT, QR scans, etc
2. Look over mailing schedule to ensure minimum requirements for mailing were met
3. Look over the postcard to ensure the 12 Elements are there
4. Review the list and specs to ensure it matches the card design and the target market makes sense
5. Questions:
   1. How are you tracking your responses? (If they don’t have tracking with us, if they do, check their tracking for them)
   2. How many responses did you receive? Was it none, or just not as much as you were expecting?
   3. If they received a few responses- what happened with the responses you received?
   4. What is the Lifetime Value of a client? (Average Value Order X Purchase Frequency X Customer Lifespan)

Bonus Questions:

1. What was the overall goal of this marketing campaign?
2. How long have you been in business and how long have you been actively marketing?
3. How much competition do you have in your market area?
4. Have you done direct mail marketing in the past? (check for previous jobs/campaigns with us before asking)